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#27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business
Manage episode 451137431 series 3479072
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A challenge for many business owners is how to get the benefit of a good marketing function to fill their sales pipeline, and at a cost point they can afford. One option is to engage a fractional marketing leader. In this episode, Rebecca Schuette shares her insights into when hiring a fractional marketing leader could be the right move for your business and how to set up the engagement for success.
More specifically, this episode includes:
- A DIY Approach Can Work Though is Usually Disjointed
- The Stage and Size When Companies Hire Outside Marketing Leadership
- Do You Have a Marketing Problem or a Sales Problem? The Importance of Metrics.
- Different Marketing Roles and Options
- Selecting the Right Fractional Marketing Leader
- Staffing Up a Marketing Department and Making Full-Time Hires
- Setting a Marketing Budget
Reach Rebecca Schuette at https://start2scale.io/ or https://www.linkedin.com/in/rebeccaschuette/
Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.
Thanks for listening!
Host Cal Wilder can be reached at:
[email protected]
https://www.linkedin.com/in/calvinwilder/
Chapters
1. #27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business (00:00:00)
2. A DIY Approach Can Work Though is Usually Disjointed (00:02:27)
3. The Stage and Size When Companies Hire Outside Marketing Leadership (00:05:03)
4. Do You Have a Marketing Problem or a Sales Problem? The Importance of Metrics. (00:07:30)
5. Different Marketing Roles and Options (00:13:40)
6. Selecting the Right Fractional Marketing Leader (00:18:37)
7. Staffing Up a Marketing Department and Making Full-Time Hires (00:24:11)
8. Setting a Marketing Budget (00:29:15)
38 episodes
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