This is the Marketing Agency Power Hour! Join host, Cal Wilder, each week, as he powers through discussions on business challenges, success stories, and game-changing strategies. This show is sponsored by SmartBooks, provider of bookkeeping and accounting for marketing agencies.
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The Empowering Healthy Business Podcast is THE podcast for small business owners seeking to balance having a nicely profitable business, a sustainable, scalable, and salable business, lower stress levels, better work-life balance, and improved physical and emotional fitness. Yes, this is possible! Though it’s not easy. We’re here to help you navigate toward this objective.
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Putting my podcast to just one topic would be impossible. I want to talk about and discuss all different topics that affect us all. I hope that you can find something useful or just be able to laugh. After all we are only here for a short time, so make the best of it. Thank you for listening. https://frontrowchaos.spiritsale.com/
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Leading with Questions and Conversation - Nick Francis - Marketing Agency Power Hour - Episode #006
41:36
41:36
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41:36Asking the right questions is often the first step toward building a successful agency. In this episode, Cal sits down with Nick Francis, Founder and Visionary Officer of The Franchise Group, an award-winning creative and strategic marketing agency. Nick shares how his team delivers high-impact events by focusing on early planning, intentional post…
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Redefining Success Beyond Profit - Natalie Nathanson - Marketing Agency Power Hour - Episode #005
37:31
37:31
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37:31Finding the right niche can be a game changer for your agency. In this episode, the host sits down with Natalie Nathanson, Founder & CEO of Magnetude Consulting and Host of the Shift and Thrive podcast. Natalie shares how focusing on ideal clients and verticals like cybersecurity and IT services has propelled her firm’s growth. She dives into the e…
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Navigating Core Values and Communication - Evan Zall - Marketing Agency Power Hour - Episode #004
40:37
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40:37Core values aren't just internal slogans—they're strategic tools for building strong client relationships and lasting agency success. In this episode, Cal sits down with Evan Zall, Founder and President of Longview Strategies, a strategic communications firm with deep expertise in the industry. Evan shares how grounding his firm in values like lead…
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Software Can’t Run Your Business For You - Jared Novack - Marketing Agency Power Hour - Episode #003
30:51
30:51
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30:51Technology alone won’t run your agency. Success comes from connecting the right systems with the right people. In this episode, the host sits down with Jared Novack, Co-founder, CFO, and COO of Upstatement, Boston’s premier digital agency. Jared shares how he and his team transformed their agency by centralizing data, leading to smarter financial f…
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In this episode, Cal sits down with tax expert Greg Reed to uncover hidden risks that business owners often miss when it comes to payroll tax withholding. As your income shifts, whether from business profits, life changes, or other sources, your W2 withholding may no longer be enough. Without regular adjustments, this can lead to surprise tax bills…
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Culture Eats Strategy For Lunch! - Casey Cheshire - Marketing Agency Power Hour - Episode #002
43:54
43:54
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43:54Gain fresh perspectives on how to build a thriving digital marketing agency by leaning into authentic connections, strong leadership, and purpose-driven strategies. In this episode, Cal chats with Casey Cheshire, an innovative entrepreneur, seasoned marketing strategist, author, and Founder & Chief Evangelist of Ringmaster. Explore how Casey launch…
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Don’t Let AI Replace Your Expertise - David Reske - Marketing Agency Power Hour - Episode #001
40:27
40:27
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40:27Unlock powerful insights into what it really takes to grow a successful digital marketing agency in today’s fast-paced, tech-driven world. In this episode, Cal sits down with David Reske, Founder and CEO of Nowspeed, a Boston-based agency that helps B2B tech firms thrive. Learn how David built his agency by focusing on one core mission—helping clie…
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This is the Marketing Agency Power Hour! Join host, Cal Wilder, each week, as he powers through discussions on business challenges, success stories, and game-changing strategies. This show is sponsored by SmartBooks, provider of bookkeeping and accounting for marketing agencies.By Calvin Wilder
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Think tax season is over? Think again. In this episode, Cal sits down with tax expert Greg to talk about what savvy business owners should be doing after April 15th. From maximizing deductions to planning for upcoming tax law changes, this conversation is packed with insights for those who want to stay ahead—not just compliant. Greg shares real-wor…
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#35 Beneficial Ownership Reporting Update and Tax Planning Win
9:46
9:46
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9:46The US Treasury Department announced a major change to beneficial filing requirements affecting most small business owners in the U.S. In this episode, Greg Reed, head of tax at SmartBooks, shares important updates. He also shares a tax planning success story about how he saved a client $29,000 in tax. We also discuss important informational filing…
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#34 Benefits of Proactive Tax Planning vs. Reactive Tax Filing
19:16
19:16
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19:16I’m excited to announced that SmartBooks Head of Tax Greg Reed is now officially a Certified Tax Coach. Tax planning and minimization has been a core part of our tax practice. With advanced study with the American Institute of Certified Tax Planners, Greg will be able to do even more to help business owners pay less tax. More specifically, this epi…
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A challenge all businesses face is setting up the sales function for success. In this episode, Christopher Filipiak explores why it is critical for the Founder to master the sales process regardless of whether the plan is to hire salespeople or for the founder to continue to be the primary salesperson. More specifically, this episode includes: The …
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#32 - Beneficial Ownership Filing Requirement Update and Preparing for Year End Tax Filings
14:55
14:55
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14:55Within the past week, the Beneficial Ownership Information (BOI) filing requirement was both reinstated and then suspended again, pending further legal review. Greg Reed provides an update on the current status of the BOI fiing requirement and his filing recommendations. Greg also provides advice on gathering documentation to make your annual incom…
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#31 - Lean Marketing for More Customers at Lower Cost
27:22
27:22
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27:22Would you like to learn how to get more customers at a lower cost of customer acquisition than your current marketing is producing? In this episode Sarah Noel Block presents her approach to lean marketing that can be done in just 4 hours per week. More specifically, this episode includes: 01:48 What is “Lean Marketing” 02:19 Narrowing your focus to…
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#30 - Overcoming Visionary Founder Blind Spots
37:21
37:21
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37:21Founders of businesses are unique kinds of people. Some are visionary by nature and struggle to scale businesses despite great personal talent. In this episode Becky Venuti of BV Coaching shares her experience and insight into how these visionary founders can effectively scale their businesses. More specifically, this episode includes: Different ki…
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#29 - Suspension of Beneficial Ownership Filing Requirements
5:48
5:48
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5:48A federal court in Texas issued a preliminary injunction suspending the enforcement of the new beneficial ownership reporting requirement. While this ruling provides relief for small business owners, it is TBD whether the reporting requirement will be rescinded or reinstated. In this brief update episode Greg Reed, head of tax at SmartBooks, shares…
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#28 - Post-Election Tax Update and Year-End Tax Planning
17:24
17:24
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17:24The incoming administration of President-Elect Donald Trump will bring significant changes to the tax code. Given that he can’t run for re-election for a third term and may thus feel more free to act on his principles than if he had to secure votes for re-election, there is the potential for some very large changes. In this episode Greg Reed, head …
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John Thompson, number 2! Bear Hunting, and all things in the woods!!!
1:25:50
1:25:50
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1:25:50Hello all, this podcast is with my good friend John Thompson again on all things in the woods. He will cover bear hunting and anything else he decides to talk about. John Thompson is the authority of all things wild, and you can bet his stories are interesting for sure. Thanks for listening to Front Row Chaos. Have a blessed and great day!…
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#27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business
35:39
35:39
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35:39A challenge for many business owners is how to get the benefit of a good marketing function to fill their sales pipeline, and at a cost point they can afford. One option is to engage a fractional marketing leader. In this episode, Rebecca Schuette shares her insights into when hiring a fractional marketing leader could be the right move for your bu…
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#26 - Husband and Wife as Business Partners
50:17
50:17
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50:17Many businesses are run by husband and wife teams. While that can be a powerful combination for the business, there are unique dynamics and challenges when spouses or other family members work together. In this episode, Robert and Kay Lee Fukui share their experience and insight into how spouses can most successfully work together as business partn…
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#25 - Digital Marketing Basics for Business Owners
34:48
34:48
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34:48Part of running a healthy business is being able to attract new customers. I am old enough to remember life before internet and phones became ubiquitous. These days internet-based marketing dominates in many industries, and the catch-all term for all kinds of online marketing is Digital Marketing. Joining this episode is Kevin Roy, founder and owne…
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#24 - Beneficial Ownership Reporting Requirements: New in 2024
17:00
17:00
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17:00There is a new federal filing requirement for 2024 that new and existing businesses must comply with, or else face hefty fines. Businesses are required to report the identities of their Beneficial Owners. This filing is typically made by tax CPAs or attorneys and must be kept updated. Greg Reed helps us navigate these new requirements. More specifi…
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#23 - Key Accounting Topics for Marketing Agencies
50:39
50:39
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50:39Having supported the bookkeeping and accounting needs of many marketing agencies over the years, SmartBooks routinely addresses a few key accounting topics to help clients get the most out of their financial reporting. In this episode guest Lindsay Jarosch highlights these issues. More specifically, this episode includes: Benefits of a segmented ch…
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#22 - Life-Changing Benefits of Great Sleep
42:00
42:00
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42:00The healthier we are personally, the more energy we can bring to our businesses to make our businesses as successful as possible. There are several drivers of personal health. In this episode guest Matt Beedle makes a compelling case that investing in great sleep delivers a high return on investment personally and professionally. More specifically,…
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#21 - Top Areas Where a Fractional HR Leader Can Help a Small Business
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44:27
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44:27Small businesses have more options than ever to meet senior executive needs by utilizing fractional (aka part-time) managers. The fractional CFO model is the most established, but business owners are also meeting operational, sales and marketing, and other areas of need using fractional approaches. In this episode, Scott Baker shares his insights i…
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#20 - How to Achieve a Successful Fractional CFO Engagement
58:43
58:43
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58:43Small businesses may have a solution in place for bookkeeping and producing basic financial statements. Owners often yearn for analysis and forward-looking planning. The fractional (part-time) CFO model has existed for 20+ years to fill that void. Today there are more options than ever. Achieving successful results from fractional CFO engagements, …
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#19 - Managing a Financially Distressed Business
49:35
49:35
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49:35Businesses can become financially distressed and face challenges with solvency and potential bankruptcy. Business owners in this situation may be able to cut costs, tightly manage cashflow, and return to profitability. Sometimes they need to renegotiate debt, attempt to sell business assets, or ultimately dissolve the business. There may also be pe…
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#18 - Positioning Your Business For Success
57:02
57:02
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57:02Running a business is so hard that most go out of business within 5-10 years. There are many risks and factors outside your control. Today’s guest Bill Flynn shares his insights about several areas business owners can control and how you can position your business to overcome those odds to thrive with long-term success. More specifically, this epis…
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Episode Whatever. John Thompson. Bigfoot, Aliens, and the Alaska Wilderness.
1:35:27
1:35:27
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1:35:27Hello all, it has been along time and I am sorry for that. But I have my good friend in the studio witth me John Thompson that I consider a second dad to talk about strange things! He has spent more time in the woods than anyone that I now and I am sure anyone you know. He is in my opinion, the expert on all things Bigfoot related. This episode cov…
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#17 - Can You Afford to Hire an Employee?
42:25
42:25
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42:25Healthy businesses have an established business model in which most new incremental hires produce profit for the business. Payroll expense can be viewed as an investment that yields a profitable ROI. Usually a hiring decision boils down to a question of how much more revenue do you need to sell in order to afford a new hire. This episode helps answ…
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#16 - Owner Compensation Tax & Accounting
45:59
45:59
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45:59Healthy businesses produce healthy income for their owners. Compensation for business owners can take different forms. This episode discusses the primary forms of owner compensation and associated tax considerations. We also review bookkeeping and reporting considerations for how owner compensation is booked and reported on financial statements. Mo…
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The healthier we are personally, the more energy we can bring to our businesses to make our businesses as healthy as possible. There are several drivers of personal health. This episode reviews a book called Deep Nutrition, written by Dr. Cate Shanahan, which does a great job of helping us understand the nutrition driver. More specifically, this ep…
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Profitability is one of the indicators of a healthy business. Although business owners aspire to have healthy profit margins, it can be challenging to achieve them. This episode’s guest Rocky Lalvani serves as Chief Profitability Officer to small and midsize businesses. He presents philosophy and tactics that help small businesses improve their pro…
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#13 - Building a THRIVE Business, 90 Days at a Time
35:55
35:55
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35:55Part of running a healthy business is being able to set and manage to achieve operational goals. This episode’s guest Bill Simmons has been in the fractional COO business for almost 20 years, helping clients run their business 90 days at a time toward achieving strategic objectives. This episode includes: Bill's special sauce helping businesses man…
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#12 - Steps 5 & 6 of The Financial Operating System: Managing Your Business
38:11
38:11
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38:11After developing a great set of financial goals and operating metrics, the next part of running a healthy business is having strong systems and processes in place to manage the business toward achieving those targets. This episode introduces Step 5 of The Financial Operating System: Manage the Business, and Step 6: Learn, Iterate, and Improve. If y…
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#11 - Step 4 of The Financial Operating System: Upgrade Accounting Operations
56:13
56:13
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56:13When business owners initially try to start using financial performance metrics to better manage their businesses, they often struggle to get accurate, timely, and consistent metrics reporting. Usually, this is because of inadequate accounting operations. In this episode we discuss the 3 pillars of accounting operations and the Finance Stack and ty…
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#10 - Step 3 of The Financial Operating System: Define Metrics and Goals
43:09
43:09
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43:09This episode is packed with actionable insights on operationalizing financial performance goals and bridging the operations-finance chasm by crafting SMART goals and balancing leading and lagging indicators. We explore the power of Entrepreneurial Operating System (EOS), Objectives and Key Results (OKR), and Scaling Up frameworks. We dive into the …
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#9 - Step 2 of The Financial Operating System: Assess Your Current Finances
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43:32Click here to download the financial reports referenced and analyzed in the episode. Step 2 of The Financial Operating System is to Assess Your Current Finances. Imagine understanding your company's financial condition and performance and being able to interpret your financial statements. That's what we're demystifying today. Join me, your host Cal…
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Hello again, in this episode we will discussing how Cal-Trans has not made our roads safer here in the North State! Please join me and see what I am talking about. Thank you for listening to Front Row Chaos!By Travis Smith
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#8 - Step 1 of The Financial Operating System: Identify Your WHY
10:43
10:43
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10:43Ever felt like you're lost in the labyrinth of finances as a small business owner? So too have far too many other small business owners. It's time to navigate towards your goals! Listen in as I, drawing on two decades of experience, introduce a transformative tool - The Financial Operating System. This episode focuses on the first step of this syst…
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Are you ready to conquer the labyrinth of state and local taxes in the United States? We'll arm you with the knowledge you need in our conversation with Greg Reed, the tax partner at SmartBooks Tax and Advisory. With each of the 50 states brandishing unique tax rules, business owners can be facing a sizeable obligation. Listen in as we dissect the …
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Promising to whet your appetite, we welcome two-time national champion pitmaster Bill Gillespie to share his insights about barbecue. From exploring the differences between grilling and barbecue, to various equipment options, to cuts of meat that are best for barbecue, Bill guides us through mastering the low and slow cooking process that defines b…
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#5 - Creating a Business Operations Playbook
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42:35
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42:35Get ready to unlock the power of efficiency and consistency in your small business with the wisdom of our special guest, Chris Gwinn. This episode offers a deep dive into the world of business operations playbooks. We start off by unraveling the essence of these playbooks and how they can be instrumental in fostering scalability in your business. C…
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#4 - Best Practices for Closing Your Books Each Month
53:23
53:23
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53:23Explore the process of closing your accounting books on a monthly basis, which is the prerequisite for being able to have the financial reporting you need to manage your business, with Lindsay Jarosch. Link to download a sample Monthly Closing Checklist Connect with Lindsay at: https://www.linkedin.com/in/lindsay-jarosch-43481412/ To schedule a fre…
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#3 - Top Tactics for Small Business Owners to Pay Less Tax
1:04:10
1:04:10
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1:04:10Explore approaches and tactics that small business owners can employ to pay less tax with Greg Reed. Connect with Greg at: smartbookstax.com Send us a text Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com. Thanks for listening! Host Cal Wilder can be reached at: [email protected] https://www.linkedin.co…
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#2 - What is a Fractional Chief Operating Officer?
37:17
37:17
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37:17Explore the concept of the Fractional Chief Operating Officer (COO) with Jeff Provost of Key Performance Integrators. Connect with Jeff at: https://www.kpintegrators.com https://www.linkedin.com/in/jeffreyprovost/ Send us a text Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com. Thanks for listening! Host Cal Wilder can…
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#1 - Preparing Your Business for a Successful Sale
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44:46
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44:46Explore what needs to be done to prepare your business for a successful sale with Glenn Grant. Connect with Glenn at: [email protected] LinkedIn Send us a text Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com. Thanks for listening! Host Cal Wilder can be reached at: [email protected] https://www.l…
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Part 2 Hunting Application Process (POINTS)- Interview with Federal Wildlife Biologist Matt Hamman!
1:04:46
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1:04:46Hello all, this is part 2 of my interview with Federal Wildlife Biologist Matt Hamman. We will be picking up where we left off last time regarding applying for Big Game hunts across the Western US. This episode is packed with information so don't miss it. Thanks for listening to Front Row Chaos. Have a great day!…
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Part 1 Hunting Application Process! (POINTS). Interview with Matt Hamman Wildlife Biologist!
1:06:28
1:06:28
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1:06:28Hello all, today is another great episode! We will be covering what Points are and how you can start building your hunting future! I will be joined by my good friend Matt Hamman a wildlife biologist with the Federal Government. We will be giving you tips and maybe some tricks on how to apply and what it means to gain points. We will be covering the…
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Konstantin Kisin | This House Believes Woke Culture Has Gone Too Far
19:04
19:04
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19:04Hello all, today I came across this video and thought you might like to hear what our UK partners think of this woke ideology! Thank you for listening, have a great day! The video to this is on my YouTube channel, so check it out there as well! www.frontrowchaos.comBy Travis Smith
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