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#31 - Lean Marketing for More Customers at Lower Cost
Manage episode 456006516 series 3479072
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Would you like to learn how to get more customers at a lower cost of customer acquisition than your current marketing is producing? In this episode Sarah Noel Block presents her approach to lean marketing that can be done in just 4 hours per week.
More specifically, this episode includes:
- 01:48 What is “Lean Marketing”
- 02:19 Narrowing your focus to attract more, better-qualified leads
- 05:56 Clearly defining your Signature Offer
- 07:00 Selecting One Marketing Channel to be efficient
- 08:25 Utilizing a Gateway Offer to start new customer relationships
- 11:10 Core Content to nurture prospective customers
- 14:29 How Sarah uses AI to create all her content in 4 hours per week
- 23:59 Passive lead magnets and active lead generators
- 25:42 Sarah’s Tiny Marketing Club resources
Reach Sarah Noel Block at https://sarahnoelblock.com/club
Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.
Thanks for listening!
Host Cal Wilder can be reached at:
[email protected]
https://www.linkedin.com/in/calvinwilder/
Chapters
1. #31 - Lean Marketing for More Customers at Lower Cost (00:00:00)
2. What is “Lean Marketing” (00:01:48)
3. Narrowing your focus to attract more, better-qualified leads (00:02:19)
4. Clearly defining your Signature Offer (00:05:56)
5. Selecting One Marketing Channel to be efficient (00:07:00)
6. Utilizing a Gateway Offer to start new customer relationships (00:08:25)
7. Core Content to nurture prospective customers (00:11:41)
8. How Sarah uses AI to create all her content in 4 hours per week (00:15:00)
9. Passive Lead Magnets and active Lead Generators (00:24:30)
10. Sarah’s Tiny Marketing Club resources (00:26:13)
37 episodes
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