Ep.123 - Most companies say they want to earn trust. But do they actually know how? In this episode of Endless Customers, Alex Winter sits down with IMPACT coach Ginger Henderson to unpack what it really takes to become a brand buyers believe in. From sales strategy to content creation to team alignment, this episode breaks down how trust is built and where most companies miss the mark.Ginger shares insights from her work with businesses across industries, revealing the small mindset shifts that make the biggest difference. This isn’t about flashy tactics. It’s about doing the real work to show up for your buyers, consistently and helpfully. Highlights include:

• Why loud marketing doesn’t equal trust (and what actually does)
• How to close more deals with educated, ready-to-buy prospects
• The Revenue Team Meeting that changes everything
• What to post on social (even if you don’t care about going viral)
• Why saying “no” to the wrong client can be the smartest move you make

If you want to attract better-fit leads, shorten your sales cycle, and become the brand buyers trust first, this episode is for you. Subscribe, leave a review, and follow for more honest, helpful conversations about content, sales, and building trust that lasts. #EndlessCustomers #TrustContent #ContentMarketing #SalesAlignment #BuyerFirst #MarketingLeadership Click here to read the full article!
Ginger Henderson