Ep.104 - Most businesses say they want to scale. Few are ready when the moment actually comes. In this episode of Endless Customers, Alex Winter talks with Ed McKnight, Resident Economist at Opes Partners, about what it really takes to grow using the Endless Customers System™ without cutting corners or chasing shiny shortcuts.

This isn’t theory. Ed walks through the systems, tools, and mindset shifts that helped Opes 10x their revenue, attract millions of podcast listeners, and build a content machine that actually converts.

Highlights include:

• How Opes knew they were ready to scale and what they did next
• The $1 million mistake they made (and how it reshaped their strategy)
• What content at scale really looks like inside a high-performing team
• How they use AI to support (not replace) human storytelling
• Why long-term growth only happens when everyone owns the mission

If you’re building a company that wants to lead with trust and win with content, this conversation is packed with practical lessons you can use right now.

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https://www.opespartners.co.nz/