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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Ep. 103 - Most teams say they want alignment. Strouse actually built it. In this episode of Endless Customers, Alex Winter talks with Lee House, Zach Tracey, and Lindsey Auten about how a single weekly meeting became the heartbeat of sales and marketing alignment at Strouse, driving better content, faster onboarding, and real revenue growth.
This isn’t a theoretical conversation. It’s a front-row look at what happens when a complex B2B team sticks to a simple, repeatable system.
Highlights include:
- How Strouse navigated a full sales team turnover without losing momentum
- What actually gets discussed in revenue team meetings and why it matters
- The ripple effects of consistent Assignment Selling
- How one article led directly to $200K in new revenue
If your team is struggling with handoffs, disconnected content, or too many silos, this conversation lays out what it really takes to build a system that lasts.
Subscribe, leave a review, and follow for more practical episodes on marketing, sales, and building trust that actually converts.
#EndlessCustomers #B2BSales #SalesEnablement #MarketingAlignment #RevenueTeams #ContentStrategy #AssignmentSelling #IMPACTplus #TrustContent #EndlessCustomersSystem™
103 episodes
