In this week’s episode of Engage And Thrive (also known as EAT With Taelon), I’m breaking down a misconception that keeps too many businesses playing it safe. The idea that your competitors are only the ones selling what you sell. They’re not. I’ll show you how to identify different types of competitors and the often-overlooked threat of your customer doing nothing at all. I also share how I personally monitor competitors. I pay attention to what shapes my positioning, pricing, and messaging. If you’re not mapping your real competition, you’re leaving strategy and revenue behind.

Got a myth to bust? Send it my way!⁠⁠⁠

Vocab:⁠⁠⁠📝⁠

• Direct Competitor
• Indirect Competitor
• Substitutes
• Dark Horse
• SWOT Analysis
• PESTLE Analysis

Kitbox

• Google Alerts
• SEMRush
• Meta Business Suite Benchmarking
• Answer The Public
• ManyChat
• ChatGPT
• Google Gemini

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Timestamps 🎯

• (00:00) Misconception
• (00:12) EAT Intro
• (00:46) Myth Bust
• (01:27) Vocab
• (02:07) Number One: Types Of Competitors
• (06:35) Number Two: How To Analyse Competitors
• (10:47) Number Three: Use Insights To Win
• (13:52) Wrap Up

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Let’s thrive together 🖤

• Watch on YouTube⁠⁠⁠
• Connect with me on LinkedIn⁠⁠⁠
• Follow me on Facebook⁠⁠⁠
• Follow me on Instagram⁠⁠⁠
• Want to explore a collaboration?⁠⁠⁠
• Sign up to Curious Chronicles monthly newsletter⁠⁠

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