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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In the crowded and competitive world of event services, how can agencies and suppliers truly stand out? Join Cat Kevern, a seasoned expert in B2B marketing, as she pulls back the curtain on what really works, and what doesn’t, in the ever-evolving landscape of event marketing.
Cat shares real stories and actionable strategies focused on authenticity, community building, and bold branding to help event agencies and suppliers rise above the noise.
🔑 Key Takeaways from This Episode:
- The landscape of B2B marketing in events: Misconceptions, shifts, and opportunities post-pandemic
- How authenticity can be a strategic advantage in building relationships and brand loyalty
- The importance of personal branding for agency founders and vendor reps
- Crafting LinkedIn content that resonates and converts
- Building and activating a community that drives growth
Subscribe to the Podcast for more Event Industry Chats!
43 episodes
