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Have you been spinning your wheels trying to attract new clients while your marketing falls flat? The solution might be simpler than you think - you're trying to speak to everyone when you should be focusing on someone specific.
In this eye-opening episode, I share the advice that completely transformed my business: "You can only be known for one thing." This powerful insight forced me to get crystal clear on what makes me unique, and it can do the same for your esthetician practice. When I stopped calling myself a generic "esthetician business coach" and focused specifically on pay structures for esthetician teams, my engagement skyrocketed and clients started finding me.
The same principle applies to your skincare business. If you're marketing yourself as someone who "treats acne," you're speaking to teenagers, parents, working professionals, and menopausal women all at once - each requiring completely different messaging. I break down the specific marketing preferences of each generation - from Baby Boomers who value quality time to Gen Z who live on TikTok - so you can tailor your approach to the clients you connect with most naturally.
Ready to transform your marketing strategy? I walk you through exactly how to identify your perfect niche by examining who you enjoy working with most, which treatments you love performing, and most importantly, which clients are already voting with their wallets by rebooking and spending the most. This simple framework will make your content creation easier and your marketing infinitely more effective.
Leave a review if this episode helped clarify your niche, and check out my new digital course, "The Esthetician's Guide to Profitable Pay Structure," to learn how teams go further than individuals in building a thriving esthetician empire.

To learn more about coaching please visit: https://www.karijopatterson.com
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Links You May Want to Check out:
Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com