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Are you an esthetician who believes you need more space to sell retail effectively? It's time to confront that limiting belief head-on. Four walls is all you need to transform your business through strategic retail sales.
Throughout my career coaching estheticians nationwide, I've discovered that retail consistently represents the biggest blind spot for most practitioners. Many of my clients are fully booked with loyal customers who trust their expertise, yet they barely sell any products. The excuses range from "I don't have enough space" to subtle indications they don't fully believe in their product lines. When you don't stock products in your treatment room, you're unconsciously signaling to clients that you don't back these recommendations enough to invest in them yourself.
Drop shipping is particularly problematic. When clients leave without products in hand, they often experience immediate buyer's remorse and question their purchase. Contrast this with clients who walk out holding their new skincare items – they have a tangible reminder of their decision and the positive emotions attached to it. People buy based on feelings, not features, which is why the physical handoff matters tremendously.
You don't need to start with massive inventory. I began with a $3,000 opening order, but you can start with a single shelf featuring your top three sellers. To manage inventory effectively, try my sticker method: mark new products with dated stickers and discount any that haven't sold after six months. This keeps your inventory (and money) moving instead of stagnating on shelves.
The potential is remarkable – one lash artist in my company sold $1,500 in retail in a single week without performing a single facial! She earned 20% commission while my company earned 30%, creating significant additional income without booking extra appointments. Ready to implement these strategies? Join my Fearless Prosperity Mastermind for just $97 and learn the systems that will help you break through the survival phase and build your esthetician empire. What retail opportunity will you seize today?

To learn more about coaching please visit: https://www.karijopatterson.com
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Links You May Want to Check out:
Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com