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Val Geisler — Email Marketing, Customer Empathy, and The Dinner Party Strategy

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Manage episode 284534376 series 2856868
Content provided by Corey Haines. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Corey Haines or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

On the show today is Val Geisler. Val is now the Customer Evangelist for Klaviyo and was previously the Chief Email Officer of Fix My Churn. She's worked with many SaaS and e-commerce companies to improve their email marketing and retention.

I wanted to bring Val on because she is one of the go-to's for all things email marketing. She eats, breaths, and lives email.

You'll hear about how her background as a stage and event manager helped her build out her consulting practice and collaborate on email marketing, how you can level up your transactional emails to build your brand, upsell, and drive loyalty, and her flagship Dinner Party Strategy for setting up onboarding emails.

More on Val:

Sponsored by SparkLoop — the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial → sparkloop.app/eim

🙌 Thank Val for coming on the show with a quick tweet

If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com

You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

★ Support this podcast ★
  continue reading

55 episodes

Artwork
iconShare
 
Manage episode 284534376 series 2856868
Content provided by Corey Haines. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Corey Haines or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

On the show today is Val Geisler. Val is now the Customer Evangelist for Klaviyo and was previously the Chief Email Officer of Fix My Churn. She's worked with many SaaS and e-commerce companies to improve their email marketing and retention.

I wanted to bring Val on because she is one of the go-to's for all things email marketing. She eats, breaths, and lives email.

You'll hear about how her background as a stage and event manager helped her build out her consulting practice and collaborate on email marketing, how you can level up your transactional emails to build your brand, upsell, and drive loyalty, and her flagship Dinner Party Strategy for setting up onboarding emails.

More on Val:

Sponsored by SparkLoop — the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial → sparkloop.app/eim

🙌 Thank Val for coming on the show with a quick tweet

If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com

You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

★ Support this podcast ★
  continue reading

55 episodes

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