When pressure comes, we don’t rise to the level of our values — we fall to the level of our standards.
In this deeply personal episode, Jim Huling shares the story of a leader who discovered the powerful difference between what we believe and how we live. Through real-world lessons and hard-won insights, Jim reveals why values alone aren’t enough to shape culture — and how clear, consistent standards become the true anchors of leadership.
You’ll learn:
The life-changing distinction between values (the what) and standards (the how)
How to turn belief into behavior that endures under pressure
Why culture cracks the moment we compromise our standards — even once
Three practical ways to build and sustain a culture of standards, not slogans
Jim also shares his own journey of defining six personal standards — the code of honor that has guided his leadership and life through every storm.
Whether you lead a team, a company, or your own life, this episode will challenge and inspire you to define the standards that will hold you steady when the pressure comes.
📩 Want Jim’s free “From Values to Standards” Guide to help you create your own personal and team standards?
Email him at [email protected]
— he’ll gladly send it to you.

Enjoyed the episode? Have questions or a personal story to relate? Send a text!