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It’s a common myth that businesses die because of their competition. The truth is, they die because they fail to understand what their customers actually expect.

In this episode, I break down a framework I’ve used to help hundreds of leaders and build my own multiple seven-figure business: The Customer Expectation Triangle of Death.

We’ll explore the three distinct ages of business—Analog, Digital, and the Age of AI—and how customer expectations have evolved through each. You’ll learn why simply having a quality product at a good price is no longer enough, and what you need to focus on right now to separate your business from the noise and achieve escape velocity.

This isn’t just theory. This is the practical, no-BS framework for building a business that lasts.

Key Takeaways:

• The Real Reason Businesses Fail: It’s not your competition; it’s your failure to understand evolving customer expectations.
• The Three Ages of Business: Learn the critical shifts between the Analog Age (pre-2000), the Digital Age (2000-2020), and the Age of AI (2020-present).
• The Triangle Framework: Deconstruct the three core pillars of customer expectation: Quality, Price, and Speed/Ease of Delivery.
• The Rise of Experience: Understand why the Digital Age made a seamless customer experience the absolute baseline for any viable business.
• Winning in the Age of AI: Discover why "Signal"—trust, connection, and authenticity—is the ultimate differentiator in today's market.
• The Inside-Out Diagnostic: Get a simple, actionable tool to diagnose and fix core issues with customer retention, engagement, and acquisition.

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