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Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince sits down with Marty Vaughn, owner of 360 Fitness in Nashville, TN — a gym that went from $15K a month to over $60K a month while building a life of freedom and balance.
Marty opens up about the personal transformation that fueled his business success — from burnout and frustration to clarity, purpose, and leadership. He shares how quitting drinking, finding focus, and surrounding himself with the right mentors helped him grow both as a person and a business owner.
Today, Marty leads a thriving gym with over 200 members, a lean team, and strong margins — all while working just 15 hours a week and living life on his terms.
5 Key Points
- From $15K to $60K
Marty joined SPF Mastermind in 2020 during the height of COVID, when uncertainty was everywhere. Within four years, he quadrupled his revenue and built a real business that runs without him. - The 50+ Market Advantage
By narrowing his niche to clients aged 50 and up, Marty became the go-to fitness expert in Nashville for people who want to move better, stay strong, and avoid injury. - Switching From 1-on-1 to Small Group
Once stuck trading time for money, he now earns $200 per hour through small group training — serving more clients, creating better results, and working less. - Referrals and “50 Strong”
Used our signature “50 Strong” campaign and referral programs to drive a steady flow of qualified leads every month, with an 80% conversion rate from consult to paying member. - Freedom, Confidence, and Growth
Marty’s not just making more money — he’s living with less stress, more freedom, and newfound pride in what he’s built. He now owns a thriving gym, a beautiful home, and a business that truly supports his life.
Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator
Need help getting more leads, making more money, or buying your time back from your gym business?
Chapters
1. Mastermind Project And Purpose (00:00:00)
2. Marty’s Origin Story And COVID Pivot (00:01:25)
3. Personal Development And Seeking Help (00:08:30)
4. From $15K Months And Burnout (00:12:50)
5. Choosing The 50+ Market (00:18:40)
6. Shifting From 1:1 To Small Group (00:23:30)
7. Referral Engine And “Gift Of Fitness” (00:29:40)
8. Evergreen “50 Strong” Front-End Offer (00:35:20)
9. Today’s Numbers And Team Structure (00:39:20)
451 episodes
