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Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://www.gymbizaccelerator.com
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince joins Mark Fisher, Rachel Cosgrove, and Julian Barnes from Boutique Fitness Solutions for a roundtable discussion on the Path to Profitable Strength Studios.
This deep-dive webinar, hosted in partnership with Perform Better, breaks down new industry data from over 1,000 profitable gyms and reveals what’s really driving growth in 2025 — from lead generation and referrals to conversions, retention, and churn.
Vince shares hard-hitting insights about lead follow-up, sales conversations, and the importance of mastering the “speed to lead” mindset — while Mark and Rachel unpack what the best gyms in the country are doing to consistently stay profitable, grow memberships, and retain clients year after year.
5 Key Points
- Profitable Gyms Generate 50+ Leads a Month
The data doesn’t lie — studios that grow quickly generate consistent lead flow and have a follow-up system to match. - Referrals Are Still the #1 Source of Quality Leads
Simple, systemized referral programs outperform paid ads when executed correctly — and they keep your best clients engaged. - Intro Offers Need Variety
The most successful gyms rotate offers every few months. What works once won’t work forever. The key is keeping your sales process consistent, not your promotion. - Conversion Comes Down to Conversations
Scripts and automations help, but nothing beats a genuine, curious phone call that makes prospects feel understood. - Retention Under 5% Churn Is the Mark of a Healthy Gym
The best gyms aren’t just great at sales — they’re great at keeping clients for years through connection, accountability, and community.
Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://www.gymbizaccelerator.com
Need help getting more leads, making more money, or buying your time back from your gym business?
Chapters
1. Why This Conversation Matters (00:00:00)
2. Who The Data Represents (00:01:30)
3. How Many Leads Profitable Gyms Need (00:03:33)
4. Referral Systems That Actually Work (00:07:30)
5. First Visits And Trial Offers (00:13:40)
6. Lead-To-Show And Show-To-Sale Benchmarks (00:18:10)
7. Speed To Lead And Phone Scripts (00:24:10)
8. Retention, Churn, And Capacity (00:30:10)
9. Coach Vs Owner: Career Design (00:36:20)
10. Rapid-Fire: Capacity, Training, Scaling, Social (00:42:00)
451 episodes
