Will Read, founder and CEO of CannaPlanners, shares his hard-earned lessons from a decade in the cannabis industry, offering his perspective on what it takes to succeed. He pushes back against common advice like "do what you love," instead pointing out the importance of doing what you're good at, knowing your weaknesses, and never giving up. Will breaks down the key values every cannabis entrepreneur needs, from resiliency and integrity to smart money management. He also speaks bluntly about the mistakes he made early on and how they shaped his approach to business. Will offers an honest, no-frills look at the realities of building a successful cannabis business.

Chapters

• 00:00:00 - Introduction: Should You Really "Do What You Love?"
• 00:00:36 - Welcome to How to Flourish in Cannabis
• 00:01:06 - Meet Will Read: From Shaky Starts to Industry Success
• 00:03:55 - The Five Core Values Every Cannabis Entrepreneur Needs
• 00:07:13 - Discovering Your "Why": It's More Than Just Passion
• 00:12:25 - A Critical Insight: Knowing Your Weaknesses
• 00:15:43 - Lessons in Resilience: Surviving the Cannabis Industry's Toughest Challenges
• 00:18:23 - Money Matters: Navigating Finances Without Losing Focus
• 00:24:49 - Integrity First: Why You Should Never F Over Your Team
• 00:29:03 - Conclusion and Final Words of Wisdom

• Will on LinkedIn
• CannaPlanners
• Flourish Software
• Brian Weber on LinkedIn