Besides climate change, the issue of microplastics is one of the biggest environmental challenges facing society.
Passionate to put his engineering talent to use, but unable to find a business that matched the scale of his ambitions, Adam Root founded Matter - a company built on the principle of capturing, harvesting and recycling microplastics.

In conversation with Founded & Grounded, Adam talks passionately about the origins of Matter, and also how he didn't seek to be an entrepreneur - but how entrepreneurship found him. He also discusses how developing and nurturing employees can be a golden opportunity rather than a headache, and ultimately why founders need to "back themselves".
Presented by Andrew Parsonage, with analysis from start-up advisor Ollie Collard and feedback from our Founded & Grounded community courtesy of Samantha Miles.

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