In this episode of Founder2Founder, Aaron Spivak sits down with Shelby Sapp, the founder of She Sells Academy, the world’s largest all-women remote sales academy. After beginning her career in door-to-door pest control sales, Shelby realized traditional sales models weren’t built for women or the lifestyle they wanted. With She Sells, she’s built a community of over 3,000 women mastering high-ticket remote sales, unlocking financial independence and freedom along the way.

Shelby discusses her journey from figure skater to powerhouse sales trainer, the critical role of mindset and visualization in success, and how her mother and grandfather influenced her fiercely independent drive. She shares candid reflections on building her business, dealing with imposter syndrome and online hate, and the nuances of masculine and feminine dynamics in both sales and relationships. Shelby’s story is a powerful example of how vision, grit, and being a “calculated psychopath” can not only change your own life, but the ripple effect of others.

Chapters
00:00 – Shelby’s Sales Origin Story
02:55 – Discovering Remote Sales As A “Cheat Code”
03:26 – Mindset, Manifestation, And The Impact Of Figure Skating
06:13 – Growing Up With A Hardworking Single Mom
07:35 – Living The Life She Once Dreamed
08:53 – Proving Herself In Male-Dominated Sales Teams
10:53 – Who Joins She Sells And Why
13:09 – Selling What You Believe In
15:56 – Helping Women Find Financial Independence
17:26 – Who Supports The Leader
20:53 – Navigating Friendships During Rapid Growth
25:03 – The Early Vision That Sparked She Sells
30:14 – Balancing Masculine Energy In Business And Relationships
34:18 – Should Salespeople Seek Equity?
36:22 – Dealing With Online Hate
41:56 – Do Women Perform Better In Sales?
44:14 – The Nuances Of Women Selling To Women
45:43 – Staying Authentic As A Founder
48:34 – What Shelby Wants To Be Remembered For
51:15 – The Legacy Of Her Grandfather
56:23 – Loving Pressure And Building Through It
57:44 – Embracing Being “Delulu” As an Entrepreneur
1:01:19 – Clarity In Vision And Decision-Making
1:06:22 – Adjusting To Success And A New Lifestyle
1:09:24 – How Shelby Manages Her Money
1:11:45 – Final Message: Be A Calculated Psychopath
1:13:13 – The Power Of Belief And Presence

Guest Links:
Instagram: @shelby.sapp
@shesellsacademy
Website: https://shelbysapp.com
Tiktok: https://www.tiktok.com/@diaryofad2dsaleswoman

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