In this episode of Founders Future, with host Karyn Vadnais, we dive into the entrepreneurial journey of Virginie "Ginny" Delaitre, the visionary founder and CEO of VDS Digital Agency. Ginny shares how she transformed her award-winning UX marketing agency from a design-focused startup into a pioneering force in user-centric digital strategies. With her proprietary UX Marketing methodology, she reveals how blending AI, data analytics, and human expertise creates seamless customer experiences that drive long-term growth for B2B and B2C clients 35.

Ginny gets candid about the pivotal moments that shaped her business—from overcoming the limitations of a referral-based model to developing in-house AI tools that streamline content creation for 40+ social media accounts. She emphasizes the non-negotiables of agency success: upfront payments ("If you don’t give me a dollar, I don’t exist"), ruthless subscription audits (after facing $1,000/month in tool costs), and her upcoming keynote at the 8th Global Conference on Women’s Rise, where she’ll champion UX Marketing as a foundation for female entrepreneurs 110. For founders scaling service businesses, Ginny’s hard-won advice on pricing, client acquisition, and systematizing growth offers a masterclass in resilience.