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More Than Middlemen: Demystifying Insurance Marketing
Manage episode 473244034 series 3574629
Think insurance marketing is just about middlemen? Think again! In this episode of the FreeDive Podcast, Tim and Bill break down affinity marketing β a strategy that connects companies with the right communities.
Fresh from the PIMA Conference, they share insights on industry trends, the power of trust in marketing, and why this approach is reshaping the insurance world.
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Chapters
1. Intro (00:00:00)
2. Tim's First Podcast (00:00:39)
3. PiMA Insurance Marketing (00:02:00)
4. What is Affinity Marketing? (00:04:30)
5. Product Development (00:07:33)
6. Clearwater PiMA (00:08:17)
7. Generations in Insurance (00:09:07)
8. Marketing Tactics and Direct Mail (00:13:15)
9. 50th PiMA - What to Expect (00:15:52)
10. Seapoint in Insurance Space (00:20:50)
11. What's Coming Next on the Pod (00:22:00)
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