Attorney Delisi Friday shares how lawyers can uncover hidden referral opportunities that already exist in their daily lives — from neighbors and hairstylists to clients and family. She explains why people often forget what you do, how to remind them naturally, and how empowering your whole team to think this way can multiply your firm’s referrals.

00:00 – Introduction: Why hidden referral sources matter
01:15 – Everyday people who can refer you business
03:30 – Why most lawyers forget to remind people what they do
05:00 – The one simple question that reveals hidden referral potential
06:40 – How to stay top of mind without being annoying
09:50 – A real example that turned casual talk into a referral
12:40 – The ripple effect: getting your entire staff involved
15:30 – Turning Facebook groups and communities into referral hubs
17:50 – Strengthening partnerships through staff referrals
19:00 – Final thoughts: stop keeping your work a secret

From Coffee to Cases with Delisi Friday helps small law firm attorneys build referral-driven practices through real relationships and smart, repeatable systems. Each episode delivers practical advice to help you grow your firm sustainably without relying on ads or cold outreach.