Turn one promo post into paid bookings—no website needed.

In this episode you’ll get:

• Client value math: $200 full set + $200/month × ~10 months ≈ $2,200 LTV. Price for the client you want, not the cheapest shopper. Raise only when you’re fully booked.
• Targeting basics: Start simple—city, women, 25+. Don’t over-filter on day one.
• Creative that sells: Clean before/after + a single clear offer. One promo post out of your 9-post grid, then boost that post.
• Best campaign goal: Pick “More messages” so the conversation moves to DMs where you close.
• Daily budget: $10/day for 30 days. Judge success by cost per DM and bookings, not likes.
• DM flow: Fast reply, qualify, offer, book. Keep scripts short and direct.
• Platform setup: IG business account linked to Facebook Page; auto-share to save time.
• Free reach: Tune your personal Facebook profile (photo, header, bio) and reshare key posts.
• Local trust: Launch Google Business Profile early; post weekly and ask every model/client for a Google review or testimonial video.
• Consistency playbook: Post daily if possible; recycle winners; use Canva for quick layouts.

Quick start checklist

1. Create/clean your IG, FB Page, and GBP
2. Load 9 posts (1 promo, 8 proof/education)
3. Boost the promo for messages at $10/day
4. Track DMs → bookings → ROI; keep what works, cut what doesn’t

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