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Lash Trainer Podcasts

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Ready to elevate your lash game and turn your passion into a thriving career? Or dreaming of a career that fits your lifestyle and fuels your passion? Tune into 'Full-Time Lash Artist Podcast with Cosmina Esanu' and uncover the secrets to becoming a successful lash artist. As an immigrant from Romania, a coffee lover, dog mom, and beach enthusiast, Cosmina has built a thriving lash business that allows her to live her dream life—and you can too! Whether you're 18 or 50 years old, looking to ...
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This episode cuts through the noise and shows you exactly where a new lash artist should focus online. No more guessing, no more trying to “be everywhere.” We break down why Google Maps is your real #1 platform, how Instagram + Facebook work together to build trust, and why every serious artist should secure usernames across all major platforms—eve…
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Most new lash artists target the wrong audience—girls who love lashes but can’t afford consistent refills. This episode breaks down how to choose the right client avatar, why income matters more than you think, and how platform choice changes once you know who you’re actually trying to reach. We walk through the “Jennifer” example (the high-earning…
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Most new lash artists bounce between platforms trying to “be everywhere” — and end up growing nowhere. This episode breaks down exactly where to focus first, how to think about traffic, and the real difference between search and social so you don’t waste time on the wrong things. In this episode of Full Time Lash Artist Podcast, we break down how c…
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Most lash artists set up their Google listing, toss in a few photos, and hope clients magically show up. That’s why they stay invisible. In this episode of Full Time Lash Artist Podcast, we break down how to get found in local search by doing the small things your competitors ignore—photo titles, keyword-based profiles, and consistent usernames acr…
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If you’re starting from scratch (or rebooting) your lash business, this episode gives you the exact order of operations to get found fast—without a website. We break down why you should launch Google My Business (GMB) first, plug your Instagram URL everywhere a “website” is requested, and then use IG as your all-in-one mini site to convert views in…
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Turn one promo post into paid bookings—no website needed. In this episode you’ll get: Client value math: $200 full set + $200/month × ~10 months ≈ $2,200 LTV. Price for the client you want, not the cheapest shopper. Raise only when you’re fully booked. Targeting basics: Start simple—city, women, 25+. Don’t over-filter on day one. Creative that sell…
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In this episode of Full Time Lash Artist, we get tactical about starting before you feel “ready” and building momentum the smart way. You’ll learn why every new lash entrepreneur must wear three hats—marketing, sales, and service—and exactly when to switch each one on. We break down the difference between marketing vs. advertising vs. branding, how…
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Starting (or formalizing) your lash business? In this episode, we break down the real-world steps to protect yourself legally and set up for scalable growth—without getting buried in jargon. What we cover: Why not to stay a sole proprietor: the risks of using your SSN for business and why it’s the easiest path to an audit. LLC + EIN basics: how an …
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Ready to move from “practicing at home” to a booked-out lash business? In this episode of Full Time Lash Artist, we break down the real-world steps to leave your comfort zone, start charging confidently, and use simple Instagram/Facebook tactics to fill your calendar—without signing a risky long lease. What you’ll learn Validated risk, not blind ri…
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Your grid doesn’t need to be perfect—it needs to convert. In this episode of Full Time Lash Artist, we break down a practical Instagram system for lash pros: what belongs on your feed (business, trainings, results), what lives in stories (day-to-day, lifestyle), and how to use highlights to make personal content work for your brand. We also cover t…
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Ready to move from the lash chair to the front of the classroom? In this episode, I share the exact 3-step blueprint she used to go from working artist to in-demand lash trainer. You’ll learn how to master your craft with deliberate practice, turn your expertise into a clear, repeatable teaching system, and position yourself as a brand so you can f…
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In this episode of the Full Time Lash Artist Podcast, we break down one of the hardest lessons for new lash artists: the difference between running a hobby and running a business. Marian shares why every lash business eventually comes to the same choice — you either pay with time or you pay with money. If you don’t invest in marketing, training, or…
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In this episode of Full Time Lash Artist, we break down what every new lash artist needs to hear: you don’t have to master everything at once to grow your business. Many beginners feel paralyzed by the pressure to do perfect Classic sets, Volume fans, Wispy effects, post daily on social media, and somehow learn marketing all at once. The truth? Tha…
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Too many lash artists waste time trying to make every little detail perfect — from their Instagram grid to their video thumbnails — instead of focusing on what actually grows their business. In this episode of the Full Time Lash Artist Podcast, Cosmina and Marian break down: Why your “bad quality” video could still get a million views. The trap of …
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What if you only needed 32 clients to build a six-figure lash business? In this episode of Full Time Lash Artist, Marian (Cosmina’s husband and behind-the-scenes marketing strategist) shares the exact mindset and numbers that can change how you see your lash career forever. You’ll learn: The lifetime value formula that applies to every lash busines…
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Most lash artists think the only way to grow is to open more chairs, hire employees, or expand into new cities. But there’s another path—scaling yourself. In this episode of the Full Time Lash Artist Podcast, we break down two growth models: building a salon empire or building a personal brand through courses, certifications, and online coaching. Y…
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In this episode of Full Time Lash Artist Podcast, we break down how to choose the right lash thickness, length, and mapping for every client—so your sets look flawless and last longer. You’ll learn: Why sticking to one lash brand improves consistency The exact thickness ranges for classic, light volume, full volume, and mega volume sets How to cust…
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In this episode of the Full Time Lash Artist Podcast, Cosmina breaks down her exact method for creating clean, symmetrical volume lash sets using narrow fans. You’ll learn: Why narrow fans give a cleaner, more uniform top line than wide fans The difference between strip, pinching, and twisting techniques — and which one she swears by How to properl…
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In this episode of the Full Time Lash Artist podcast, we go deep into advanced techniques that take your lash sets from basic to professional. If you’ve ever struggled with understanding curl types or creating symmetrical volume fans, this episode breaks it all down step by step. What You’ll Learn: The difference between B, C, D, L, and M curls and…
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In this episode of the Full Time Lash Artist Podcast, Cosmina sits down with Anna, a lash artist and former student who transitioned from a packed salon schedule to building her own successful lash business in under 3 years. If you’re a beginner lash artist trying to figure out the next step after lash training, this story is for you. Inside this c…
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In this heartfelt episode of the Full Time Lash Artist Podcast, host Cosmina Esanu sits down with Anna—one of her first-ever students—who shares her real, raw, and inspiring journey from working in a salon to becoming a full-time lash artist and now, a certified lash trainer. Whether you’re brand new to lash extensions or already building your clie…
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In this powerful episode, Cosmina sits down with lash artist Anna, who shares how she left salon life behind to build a lash business on her own terms. They talk about the emotional side of client relationships, the importance of setting your own schedule, and why creating a relaxing environment matters more than you think. You’ll hear raw truths a…
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Think the market is too saturated? Think again. In this episode of Full Time Lash Artist Podcast, Cosmina Esanu and Anna break down the biggest lie in the lash industry: “There’s too much competition.” We talk about why competition is actually a good thing, how demand is still wide open, and how clients are craving connection—not just lashes. You’l…
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In this episode of the Full Time Lash Artist Podcast, we cut through the fluff and expose the mindset that’s keeping most lash artists stuck: perfectionism. If you’re always waiting for the “right time” or for everything to be polished before you make a move, this is your wake-up call. Here’s what you’ll learn: Why chasing “perfect” kills momentum …
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Is your Instagram feed holding back your business? In this episode of the Full Time Lash Artist Podcast, we’re exposing one of the biggest growth blockers for beauty and service-based brands: relying too much on curated content that doesn’t actually convert. You’ll learn why separating your Reels strategy from your Instagram feed is hurting your vi…
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In this inspiring episode of the Full Time Lash Artist Podcast, Cosmina Esanu chats with one of her former students, Anna, who transformed her career from working in a salon to becoming a full-time lash artist and certified trainer. You’ll learn firsthand what it takes to transition into independence, attract your ideal clients, and grow a thriving…
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In this value-packed episode of the Full Time Lash Artist Podcast, Cosmina Esanu reveals the no-fluff blueprint to dominate your local area with Google Maps and Instagram—without feeling overwhelmed. If you’re a lash artist struggling to get clients, listen in as Cosmina walks you step-by-step through optimizing your Google Business Profile using r…
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Have you been thinking about becoming a lash trainer but keep asking yourself, “Am I really ready?” In this episode of Full Time Lash Artist, Cosmina shares her personal story of transitioning from a fully booked lash artist to a certified lash educator. You’ll learn the key signs that you’re ready to teach lash extensions, how to overcome imposter…
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In this episode of Full Time Lash Artist Podcast, Cosmina and Marian explain how lash artists—especially beginners—can simplify marketing by mastering just one lash style at a time. She shares actionable strategies to show up consistently online, even if you’re shy on camera, and how to use tools like CapCut, ChatGPT, and Google to get discovered b…
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In this episode of the Full Time Lash Artist Podcast, certified lash trainer Cosmina Esanu breaks down one of the most overlooked—but essential—skills in the lash industry: proper hand positioning. Whether you’re a beginner lash artist or want to refine your technique, this episode will teach you how to work smarter, not harder. You’ll learn: How t…
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In this episode of the Full Time Lash Artist Podcast, Cosmina dives deep into the anime lash extension trend—a bold, spiky look that’s taking over the lash world. You’ll get step-by-step guidance on how to map, layer, and apply the perfect anime lash set. What you’ll learn: The best lash lengths and curls for anime styling How to build your map for…
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In this episode of the Full Time Lash Artist Podcast, we dive deep into how to effectively market yourself as a beauty professional — especially if you’re a lash artist, esthetician, or service provider looking to grow in 2025 and beyond. Here’s what you’ll discover: How to master personal branding and stand out online 🌟 Why mixing personal + busin…
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In this powerful episode of the Full Time Lash Artist Podcast, we dive deep into two paths to grow your lash business: scaling a team or scaling yourself. From running a salon with walkouts in winter to launching online training programs, we explore real behind-the-scenes stories, mindset shifts, and revenue breakdowns—including how just 32 loyal c…
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In this powerful episode of the Full Time Lash Artist Podcast, we’re diving deep into one of the most misunderstood aspects of lash artistry—retention, lash styling, and the real deal with premade fans. Host Cosmina Esanu breaks down essential topics including: How lash length impacts retention and natural lash health Why shorter lengths create ful…
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In this episode of the Full Time Lash Artist Podcast, Cosmina dives deep into one of the most essential—and often misunderstood—topics in lash artistry: volume lash fan customization. Whether you’re a beginner or an experienced lash artist, this episode will sharpen your understanding of lash thickness, lash weight, and how to choose the right fan …
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Want to turn your lash artistry into a thriving 6-figure business? In this episode of the Full Time Lash Artist Podcast, Cosmina Esanu and Marian share the key strategies that helped them scale their beauty business to success. Whether you’re just starting or looking to grow, this episode is packed with valuable insights to help you take action and…
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Creating perfect volume lash fans is an art that requires precision, the right tools, and a well-practiced technique. In this episode of the Full Time Lash Artist Podcast, we dive deep into the world of volume lash extensions and explore the key methods to achieving beautiful, symmetrical fans. Whether you’re struggling with consistency or looking …
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Starting a lash business is exciting, but making the wrong legal and financial moves can set you back significantly. In this episode of Full Time Lash Artist podcast, we dive deep into one of the biggest mistakes many lash artists make when launching their business—operating as a sole proprietor instead of forming an LLC. What you’ll learn in this …
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Tired of only doing lash extensions? It’s time to level up and turn your expertise into a high-income lash training business! In this episode, I’ll share the exact steps I took to build a profitable lash education program—and how you can do the same. You’ll learn: ✔️ How to structure a successful lash training curriculum ✔️ The right balance betwee…
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Are you booking your lash refills at the right time? In this episode, I reveal my expert insights on lash refill timing and how to keep your clients’ lashes looking flawless without causing damage. As a certified lash artist and trainer, I’ve seen how improper refill schedules can lead to lash retention issues—and I’m here to help you avoid them! 🔹…
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Want to create stunning, professional-looking videos for your lash business without spending hours editing? In this episode of Full Time Lash Artist Podcast, we break down everything you need to know about using InShot to level up your content creation. Whether you’re a beginner or looking to refine your skills, this episode is packed with game-cha…
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In this episode of Full Time Lash Artist Podcast, we dive deep into the importance of a cohesive Instagram feed and how to optimize your content strategy as a lash artist. Whether you’re just starting or looking to refine your brand presence, this episode is packed with valuable insights. Key Takeaways: Why having a consistent Instagram aesthetic m…
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Want to attract more clients and establish a strong brand presence on Instagram? In this episode of the Full Time Lash Artist Podcast, we dive deep into the 9-Post Strategy and how it can make or break your Instagram profile. Your Instagram feed is your digital storefront, and the first nine posts play a crucial role in grabbing attention, building…
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Growing a successful lash business isn’t just about perfecting your technique—it’s about getting found by the right clients. But with so many marketing platforms out there, where should you focus your time and energy? In this episode of Full Time Lash Artist Podcast, we break down the two key marketing strategies every lash artist needs to know: Se…
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In this episode of the Full Time Lash Artist Podcast, we explore what it takes to build a successful lash business from the ground up. If you’ve ever wondered how to take the leap from working at home to renting a professional space or how to confidently start charging for your services, this episode is for you. We cover essential tips and strategi…
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In this episode of the Full Time Lash Artist Podcast, we dive into the journey of transforming a lash business from a small start-up in your living room to a thriving empire. We discuss the pros and cons of home-based businesses, the critical moment to hire your first employee, and strategies for pricing and growth. Learn the secrets to identifying…
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In this episode of the Full Time Lash Artist Podcast, we dive deep into the foundational business strategies every lash artist needs to succeed. From understanding the three essential hats you’ll wear—marketing, sales, and service—to the critical role of branding in building long-term success, this episode is packed with actionable insights. Learn …
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In this episode of the Full Time Lash Artist Podcast, we dive into the powerful strategies behind building a successful lash business using social media and online platforms. Discover why selecting the right location tags can boost your visibility, how to optimize your Google My Business listing for free, and the importance of maintaining consisten…
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Ready to take your lash business to the next level? In this episode of the Full Time Lash Artist podcast, we explore essential strategies for boosting revenue and turning leads into loyal clients. Key topics include: •Understanding client lifetime value: Learn how to calculate it and use it to inform your pricing and marketing decisions. •Social me…
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