Your grid doesn’t need to be perfect—it needs to convert. In this episode of Full Time Lash Artist, we break down a practical Instagram system for lash pros: what belongs on your feed (business, trainings, results), what lives in stories (day-to-day, lifestyle), and how to use highlights to make personal content work for your brand.

We also cover the “dual-feed” approach (polished photo grid + anything-goes Reels grid), mixing lifestyle B-roll with lash education, and why the first 3 seconds of a Reel matter more than anything. Plus, simple SEO moves: rebrand handles under your name, strip punctuation, and let Instagram’s AI categorize your content so the right clients actually see it.

You’ll learn:

• Feed vs Stories vs Highlights: what to post where (and why)
• The “photo grid + chaotic Reels” strategy that grows faster
• Hooks that pass the 3-second test (and fix low retention)
• How IG auto-labels your Reel topic—and how to use that to your advantage
• Handle/username SEO and cross-posting to TikTok, YouTube Shorts & Facebook
• When to bring in gym/lifestyle content without confusing your niche

Do this this week (5 steps):

1. Audit your grid: make it business/results first.
2. Move personal moments to Stories; pin the best to Highlights.
3. Record 5 short Reels with strong hooks; post across IG/Shorts/TikTok.
4. Update your handle to a clean, searchable format.
5. Study top Reels in your niche; mirror the topic the blue label shows.

Hit follow for more booking-focused marketing tips for lash artists.

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