Most new lash artists bounce between platforms trying to “be everywhere” — and end up growing nowhere. This episode breaks down exactly where to focus first, how to think about traffic, and the real difference between search and social so you don’t waste time on the wrong things.

In this episode of Full Time Lash Artist Podcast, we break down how clients actually find you, why trust only comes after visibility, and how to build a simple strategy around Google, Instagram, and DMs — without trying to master every platform at once.

What you’ll learn:

• Why BTS content works if you’re not ready to show your face yet
• Why Instagram DMs convert so well for lash services
• The “know, like, trust” formula broken down in a way that actually helps you get clients
• Search traffic vs. interruption traffic (and which one grows your clientele faster)
• Why Google is your top priority even if you love Instagram
• The trap of trying to master every platform at once
• How beginners should think about keywords, competition, and what clients actually type into Google
• A simple way to understand your local market before you set your prices or run ads
• Why YouTube is powerful for education but not where clients find salons
• A clean starting path: Google → IG → Facebook → optional platforms later

If your goal is to build a predictable, full-time clientele, this episode cuts out the noise so you know exactly where to put your time.

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