Marketing That Connects Future Of Recruitment And Admissions podcast

21d ago 6:06

Content provided by East Coast Admissions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by East Coast Admissions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Many institutions struggle with a disconnect between polished marketing materials and actual student engagement or enrollment outcomes. We explore why beautiful branding often fails to resonate with prospective students and how to create messaging that truly connects.
• Professional marketing isn't always effective when it doesn't speak to students' values, fears, and aspirations
• International students often seek belonging, safety and community over career statistics
• Students want to know if they'll feel welcome, see people like themselves, and receive proper support
• Co-create content with current students using authentic voices rather than scripts
• Localize your strategy to different markets rather than using one-size-fits-all messaging
• Ensure marketing and admissions teams work in close alignment
• Focus on showing the experience rather than just listing features
Subscribe to the Future of Recruitment and Admissions by East Coast Admissions on your favorite platform and check out our sister podcast, the East Coast Admissions Podcast, designed specifically for students.
Send us a text

East Coast Admissions
The #1 College Admissions Counseling Service for the East Coast

Support the show

Chapters

1. Introduction to Marketing Disconnect (00:00:00)

2. When Marketing Wins Awards But Fails (00:01:31)

3. Real Student Questions Marketing Must Answer (00:02:04)

4. Solutions to Fix the Disconnect (00:03:26)

5. Closing Thoughts and Call to Action (00:04:17)

6 episodes