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E19: Why Doesn't Apple or Steam Use Regional Pricing? (w/Bill Grosso)
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Price discrimination is the economist "duh," yet few firms engage in the *welfare* enhancing practice. What's with that? Dr. Bill Grosso, CEO of Game Data Pros, joins the crew to tell us that sometimes it's just about more columns in the database... We cover his efforts to build price personalization at scale, community pushback, the pricing power of brands, and the best things about game economists.
[1] A two-armed bandit theory of market pricing
Chapters
1. Dynamic Pricing in Video Games (00:00:00)
2. Price Discrimination (00:11:20)
3. Dynamic Pricing's Impact on Gaming (00:20:07)
4. Exploring Pricing Strategies in Entertainment Industries (00:26:02)
5. Pitching Apple on Scientific Revenue (00:35:33)
6. Game Ecosystem Optimization and Economists Role (00:45:48)
7. Churn Models in Game Personalization (00:55:29)
8. Personalization and Building a Gaming Community (01:00:37)
9. Game Economy and Community Development (01:03:28)
42 episodes
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