Scaling a partner program takes more than creating incentives and attracting diverse partner types. It relies on strong alignment across the org and day-to-day support from partner ops.

In this episode, Antonio Caridad (Senior Director of Channel Revenue Operations at LogicMonitor) joins Tyler Calder (CMO at PartnerStack) to discuss the integral role of partner operations in modern go-to-market strategies. With experience spanning partner ecosystems and driving operations and strategy, he highlights how partner ops works with cross-functional teams to unlock wins. Antonio also shares how partner program structures are evolving as partnerships become increasingly important in shaping buyer behavior.

You’ll learn:

• The signs that your company needs a dedicated partner ops specialist
• How Ops keeps your partner program running smoothly
• Why partners no longer want to be defined by partner type

Jump into the conversation:
(0:00) Introducing Antonio Caridad
(2:42) How partner ops turns strategy into reality
(4:48) Three signs that your company needs dedicated partner ops support
(7:15) The data that helps you measure partner impact
(10:42) Improving partner experience with ops
(15:23) Convincing leadership to invest more in partnerships
(18:20) How a partner leader can demonstrate their impact on rev ops
(22:39) Building your partner program beyond incentives
(31:08) Why partner program structures are evolving

Resources:

Antonio Caridad's LinkedIn: https://www.linkedin.com/in/antoniocaridad

LogicMonitor website: https://www.logicmonitor.com/