In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lisa Curtis, founder and CEO of Kuli Kuli Foods. Join them as they discuss Lisa's journey in promoting nutritious and sustainable food products, the challenges of sourcing high-quality ingredients, and her commitment to paying it forward.
Lisa is the founder and CEO of Kuli Kuli Foods, a company specializing in superfood powders and snacks made from the sustainable superfood ingredient moringa. The company's products include nutrition bars, green powder, smoothie mixes, and wellness shots. She has been listed in Forbes 30 Under 30 and Inc Magazine’s Top 100 Female Founders, and has been featured in the Wall Street Journal, New York Times, and other media outlets. Lisa is the author of the forthcoming book Happiness is the New Success.
KEY TAKEAWAYS
👉 Lisa discusses the challenges of maintaining the quality of Moringa sourced from different countries, explaining that the quality varies more by farming operation rather than geography. Kuli Kuli Foods has focused on sourcing directly from small farmers and working with partners to ensure high-quality Moringa. Another challenge is processing it in a way that kills pathogens but preserves the nutrients.
👉 Although educating consumers about Moringa once posed a significant challenge, Lisa and her team have resolved this problem by shifting their focus. They did this by emphasizing how Moringa is a superfood and a “benefit”, rather than just an ingredient. Lisa says that with each of their products, they try to make it clear why people should consume them, illustrating what the specific health benefits are. The company's mission is to act as a gateway to health transformation through community-grown superfoods.
👉 Lisa believes that ethical happiness is the new success. She notices that millennials and other young people are desperate for purpose in life; they want jobs to fulfill them in so many ways. This is why traditional markers of success have changed in this economy. Lisa notes how it’s more difficult to buy a house than it used to be, and more young people are waiting to get married. She recommends that, if you can't find a job that you enjoy, go create your own. Lisa believes that the keys to happiness these days include community and finding a higher purpose.
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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Lisa Curtis on LinkedIn - https://www.linkedin.com/in/lisamariecurtis
Kuli Kuli Foods website - https://www.kulikulifoods.com

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Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
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