This episode features an insightful conversation between host Clay Vaughan and Dr. John Lowry, the author of "Negotiation Made Simple." Dr. Lowry, a seasoned lawyer and negotiation expert, shares his journey from practicing law to mastering the art of negotiation, emphasizing its significance in both personal and professional settings. The discussion delves into the critical aspects of negotiation, including managing oneself, understanding the competitive and cooperative elements, and the importance of preparation. Dr. Lowry's approach to negotiation focuses on strategic communication to solve problems and secure deals, highlighting the power of empathy and strategic thinking in reaching durable agreements. The podcast also explores common pitfalls in negotiation, especially for business leaders, and offers practical advice for applying negotiation skills in everyday life to improve relationships and achieve success.

Listeners interested in deepening their negotiation skills and learning more about Dr. Lowry's work can find additional resources and training options at https://www.thrivence.com/ and access the online course at https://businessmadesimple.com/negotiation-made-simple/. For more insightful episodes on enhancing business practices through ethical and effective strategies, visit goodagency.com.

This episode is a must-listen for anyone looking to enhance their negotiation skills, from business leaders to individuals seeking to navigate everyday negotiations more effectively.
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