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Ep.220 Attention as Currency: How to Win in the First 8 Seconds
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Attention as Currency: How to Win in the First 8 Seconds
In marketing, attention is your most valuable asset—and it’s scarce.
According to Microsoft’s research, you have 8 seconds to make someone care.
That means your:
- First line must hook
- First visual must speak
- First second must matter
Try this:
“Most business owners waste 50% of their marketing budget—and don’t even know it.”
Bold, specific, and impossible to ignore.
You’re not just creating content—you’re buying time.
And every second after the first 8? You have to earn that too.
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