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Ep.219 The Paradox of Choice: Why Simpler Funnels Work Better
Manage episode 487015617 series 3602431
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The Paradox of Choice: Why Simpler Funnels Work Better
When people face too many options, they freeze.
That’s the Paradox of Choice—more isn’t better, it’s overwhelming.
In your funnel, this looks like:
- 10 freebies that dilute your message
- Multiple CTAs competing for attention
- Pages packed with decisions instead of direction
Here’s the fix:
One offer. One CTA. One path.
Simplicity creates clarity—and clarity converts.
Your audience doesn’t need more options.
They need one obvious next step.
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