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Google’s 71% Discount: A Game Changer for Federal IT Procurement
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Let’s not kid ourselves — a 71% discount isn’t generosity. It’s a strategy.
Google’s new Workspace deal with the U.S. federal government is marketed as a cost-saving measure. However, at Greyhound Research, we believe it is much more strategic—a subtle attempt to undermine Microsoft’s stronghold on public sector IT, one discounted seat at a time.
Our Greyhound Fieldnotes confirm that smaller agencies are quietly piloting Workspace—not because it’s cheaper, but because it acts as insurance. It serves as a fallback, a hedge against single-vendor risk. What appears to be a procurement victory might merely be the opening move in a high-stakes control game.
According to the Greyhound Pulse 2025 Public Sector CIO Tracker, 78% of government tech leaders now prioritise trust, interoperability, and migration support over price. Google understands this—and is weaponising pricing not to compete, but to infiltrate. This isn’t merely a deal; it's a challenge. And for Microsoft, it’s a warning shot.
In this episode, Greyhound Research dissects:
00:00 – Introduction – Why Google’s 71% Discount Is Anything But Ordinary
00:19 – Greyhound In News – As Quoted In ComputerWorld.com
02:24 – A Monumental Pricing Play, or a Trojan Horse?
03:43 – Timed for Maximum Impact Amidst IT Modernisation Waves
04:58 – A Negotiator’s Dream: The $1 Signal That Could Reshape Enterprise Deals
06:12 – Old Habits Die Hard: The Entrenchment Challenge
07:23 – Microsoft Can’t Ignore This — And Likely Won’t
08:44 – Analyst In Focus – Sanchit Vir Gogia
09:25 – Greyhound Research Copyright Policy
To read the full analysis, visit: https://greyhoundresearch.com/googles-71-discount-a-game-changer-for-federal-it-procurement/
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This video is brought to you by Greyhound Studios, a Greyhound Research Initiative. Please note that Greyhound Research holds complete editorial control of the contents of this video, and the association has had no influence on the content quality and production process. All content shared herein is the copyright of Greyhound Research, and you may share this Greyhound TV video using the available options. Please don’t download this video (complete or parts) and distribute it over the web and through emails. Email us at [email protected] if you need clarifications.
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