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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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How do you grow a personal injury firm 33% per year … without relying on billboards or heavy ad spend?
Skinner Louis did it by focusing on his community, speaking their language (literally), and building scalable systems that blend human empathy with automation.
In this 38-minute on-demand interview, Skinner shares:
- How his firm serves Creole-, Spanish-, and English-speaking clients with tech-enabled empathy
- His Salesforce-based intake system that combines AI, live agents, and retargeting
- The staff-on-demand strategy he uses to stay lean and responsive
- Why 60% of his cases come from referrals, and how he nurtures them
- The marketing channels that are working: community radio, church outreach, and social media
- How he uses Alert Communications and Smith.ai to create a hybrid intake experience
- Why human connection still drives his decision-making, even in an automated firm
Whether you’re building a tech-forward practice or trying to deepen your community roots, this interview delivers immediately usable insights.
Discover how these proven strategies can work for your firm at JamesAmplifier.com.
Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.
33 episodes
