We’re one month into our return to Instagram after a 3-year break, and in this episode, we’re pulling back the curtain on what’s working, what’s not, and how we’re approaching Instagram in a way that actually feels good (and sustainable).

Spoiler: we’re not here to growth-hack, we’re here to experiment, stay aligned with our business, and TRY to enjoy the content creation process.

We cover:

• What our first month back looked like (formats, topics, opt-ins, and spaghetti-throwing)
• Surprising lessons from low-effort Reels and a spur of the moment carousel
• Why we’re pivoting to a focused content series, 40 Days of Launch Prep, and how we’re using storytelling as strategy
• A behind-the-scenes update that we’re already a bit behind on our Month 2 plan, but we’re moving forward!
• How to reflect on your own content strategy and find what fits your season

If you’ve been thinking about returning to social or just want to create in a way that’s more creatively fulfilling, this one’s for you.

🤳 Follow our IG journey: https://instagram.com/wanderingaimfully

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