My Journey To The C-Suite: Scaling Big, Burning Out, And Building Something Better Growth Activated

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My Journey to the C-Suite: Scaling Big, Burning Out, and Building Something Better

2M ago 26:30

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#14: In this special episode of Growth Activated, I’m sharing a conversation I had on the Tech Success Stories podcast, where I dove into my journey from scaling a B2B services company from $50M to $750M to launching Growth Activated.

This episode is packed with actionable insights for B2B marketing leaders ready to elevate their marketing strategy, achieve executive alignment, and prove marketing ROI.

We cover:
✅ Overcoming burnout and finding clarity: What I learned when I shifted from marketing leadership to revenue leadership.
✅ Lessons learned from scaling a B2B company from $50M to $750M—and how to apply them to your business.
✅ Building a business-minded approach to marketing that drives revenue and enterprise value.
✅ The critical differences between scaling and building B2B companies—and how to excel at each.

If you’re a B2B marketing leader who wants to drive real results, gain executive buy-in, and accelerate your career, this episode is for you.

🎧 Hit play and get ready to elevate your marketing game!

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!

Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!

Chapters

1. Introduction to Growth Activated, with Mandy Walker (00:00:00)

2. Mandy Walker's Experience scaling a B2B Company: From $50M to $750M (00:00:51)

3. Building Growth Activated: Marketing Leadership Tips (00:01:39)

4. Breaking Through Burnout & Redefining B2B Marketing (00:03:03)

5. Business-Minded Marketing: Understanding the CMO Perspective (00:05:17)

6. Business Goals & Marketing ROI (Next 6 Months) (00:10:00)

7. Attracting & Retaining Top Marketing Talent (00:14:14)

8. Marketing ROI Model & Industry Challenges (00:19:32)

19 episodes