Mastering Your Fractional Marketing Game: Lessons Learned From Top Fractional Leaders Growth Activated

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Mastering Your Fractional Marketing Game: Lessons Learned from Top Fractional Leaders

30d ago 32:06

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#15: Fractional leadership is rapidly reshaping the B2B marketing landscape, offering ambitious marketing leaders a powerful path to scale their impact, revenue, and influence—without burning out. But what separates a thriving Fractional CMO from those who struggle to gain traction?

In this episode of Growth Activated, I’m revealing game-changing insights and hard-earned lessons from successful Fractional CMOs and other fractional marketing leaders who’ve mastered the art of building profitable, fulfilling careers on their own terms.

We’ll dive deep into the three most effective fractional work models—Project-Based, Retainer, and Advisory—sharing the strategies and pitfalls you need to know to avoid burnout and maximize your revenue. From setting the right pricing structures to crafting contracts that protect your business and scaling your services for sustainable growth, this episode is packed with actionable takeaways.

Whether you’re a marketing leader looking to make the leap to Fractional CMO status or simply curious about building a flexible, high-impact career, this episode will help you fast-track your success.

If you’re ready to elevate your expertise, command higher rates, and create a thriving B2B marketing business on your own terms, grab a notebook and hit play!

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Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
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Chapters

1. Introduction to Growth Activated & Fractional Marketing Leadership (00:00:00)

2. The Rise of Fractional Leadership & Benefits for B2B Marketing Leaders (00:00:29)

3. Why I Chose Fractional Marketing Work: Key Drivers & Motivation (00:00:55)

4. Consulting Mentors & Experts: Lessons from Fractional CMO Peers (00:01:25)

5. Project-Based Work: Scope, Structure & Best Practices (00:02:21)

6. Marketing Assessments & Strategy Roadmaps: Fractional CMO Insights (00:03:46)

7. Challenges of Project-Based Work for Fractional Marketing Leaders (00:05:13)

8. Fractional Leadership Roles: Structure, Accountability & Impact (00:06:07)

9. Tips for Fractional CMO Success: Time Commitment & Retainers (00:07:22)

10. Advisory-Based Roles for Fractional Marketing Leaders (00:08:46)

11. Setting Boundaries & Minimum Viable Work for Fractional CMOs (00:09:43)

12. Pricing Models & How to Set Your Fractional CMO Rate (00:13:26)

13. Billable Hours & Time Management for Fractional Marketing Leaders (00:18:03)

14. Contracting Tips: Protecting Your Income & Getting Paid on Time (00:19:28)

15. Scaling Your Fractional Marketing Business with Referral Agreements & Contractors (00:27:02)

18 episodes