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In this episode of Growth Loop, hosts Tish and Corey dive into the crucial second part of their discussion on the customer lifecycle, with a special focus on managing feature requests and fostering long-term customer advocacy. Tish shares her insights on why companies must carefully assess customer feature requests through the lens of strategic alignment, urgency, and feasibility. They explore how saying “no” to a customer can be just as important as saying “yes” in maintaining focus on corporate goals and customer satisfaction.

Key takeaways include the importance of continuous listening—not just to customers but also to internal teams—and how a thoughtful, iterative approach to product development can foster loyalty and create long-term advocates. Tish and Corey emphasize how a "continuous growth loop" empowers businesses to manage customer expectations, adapt their strategies based on feedback, and ultimately drive sustainable growth.

If you're seeking actionable strategies to improve customer satisfaction, loyalty, and profitability, this episode is packed with expert advice to help you build lasting customer relationships and fuel your business's growth.