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In this episode of The Growth Loop, Corey and Tish dive into the first of three pillars of the Growth Loop model: lifecycle management and the buyer's journey. They break down essential strategies for understanding the buyer's mindset, from shaping customer experiences to driving long-term loyalty and retention. Corey and Tish explore the key distinctions between the Total Addressable Market (TAM) and the Sellable Addressable Market (SAM), and discuss how identifying the right subset of customers can significantly impact business growth. They also touch on the importance of research and analytics in creating frictionless, personalized customer experiences that turn buyers into loyal advocates. By the end of the episode, listeners will have actionable insights into customer acquisition, satisfaction, and retention, ultimately driving revenue and business success. Tune in to learn how to make the customer journey a core component of sustainable growth.