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The Business of VeeFriends Topps Chrome
Manage episode 491096004 series 3536605
We explore the true business model behind successful Whatnot streaming and why treating it as an entertainment platform rather than just a card-selling venture is critical for long-term success.
• Understanding you're in the entertainment and gambling business, not just selling cards
• The importance of $1 sudden death auctions to build audience even when taking initial losses
• Why the first stage of growth is market capture rather than profit maximization
• Strategies for finding inventory deals on eBay and through bulk buys in collector communities
• Building a personal brand identity that makes you recognizable in the collectibles space
• The surprising value of going slow when building a business
• How creating scarcity and urgency drives engagement and sales
• Managing inventory with both showcase pieces and affordable options
• Creating value for viewers through deals and giveaways
• Documenting your business journey to build connection with your audience
When I reach 1,000 followers and consistently get over 100 viewers, I'll auction my Dana White auto, Skelly Sketch, or Gary V auto card for $1. That's how serious I am about building this community.
Connect with me!
Instagram: https://www.instagram.com/js_shoez_/
X: https://twitter.com/Shoeinvestor2
TikTok: tiktok.com/@thewater_boy_official
Youtube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKK
LinkedIn: Justin Shoemaker
Chapters
1. Business Background and Streaming Goals (00:00:00)
2. Understanding Your True Business (00:01:45)
3. Entertainment and Gambling Model (00:05:15)
4. First Stage: Market Capture (00:09:05)
5. Finding Inventory on eBay (00:16:17)
6. Building Your Personal Brand (00:23:38)
7. The Value of Going Slow (00:33:26)
8. Q&A and Final Thoughts (00:41:50)
35 episodes
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