Podcast interview marketing is one of the fastest ways for health coaches to grow authority, expand reach, and attract right-fit clients—without living on social media. Strategist Chloe Williamson from Interview Valet explains how to guest on the right shows, borrow trust from vetted hosts, repurpose long-form interviews into evergreen content, and build a campaign aligned to your goals (education, client acquisition, or authority).

What You'll Learn

• Why podcast guesting often outperforms hosting for lead generation and credibility

• How to pick shows strategically (audience fit, titles/descriptions, host style, discoverability)

• Research that matters: demographics, geography, trends, and topic data Chloe uses

• Messaging that converts: overcoming "bragging" reluctance, positioning, and clear offers

• Evergreen content playbook: turn one 45-minute interview into emails, reels, blogs, ads, and talks

• Busting the "saturation" myth in health and wellness

• Guesting without social media: leverage email/newsletters and communities

• Post-interview promotion that actually moves the needle (and what to ask the host)

• Setting realistic goals and reverse-engineering your guesting plan

Key Topics & Flow

• Chloe's origin story and why guesting resonates in health & wellness

• Borrowed trust: how vetted hosts pre-warm their audiences

• Strategy vs. spaghetti: choosing shows, not just chasing downloads

• How to talk about yourself without feeling "braggy"

• Guesting > hosting for client leads (while both can coexist)

• Evergreen repurposing: interviews → emails, reels, blogs, talks, ads

• Seasons, replays, and keeping your feed ranking and discoverable

• "Niche down + niche out": expanding beyond a too-tiny avatar

• Defeating the oversaturation myth: everyone needs health

• Next steps: goal setting, outreach, prep, and post-show promotion

Action Steps for Health Coaches

1. Set your primary goal: education/authority, client acquisition, or content creation.

2. Build a show shortlist: audience fit, guest-friendly titles/descriptions, searchable show notes.

3. Develop talk tracks: 3 core stories, 3 actionable tips, 1 clear call-to-action.

4. Pitch with proof: outcomes, case examples, and a tailored angle for each host.

5. Repurpose immediately: pull 5–10 clips/quotes, 1 newsletter, 1 blog, and 3 reels from each interview.

About Chloe Williamson Chloe Williamson is a strategist at Interview Valet, a white-glove podcast interview marketing agency. She partners with health and wellness professionals—physicians, clinicians, and health coaches—to design data-driven guesting campaigns that grow authority, expand audience reach, and generate qualified leads.

• If you enjoyed this episode, rate and review on Apple Podcasts—it helps us book stellar guests like Chloe.

• Share this episode with a fellow coach who's ready to start guesting strategically.