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EP334: Marci Rossi – The Biggest Mistakes New Coaches Make (And How to Avoid Them)

Health Coach Conversations

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In this episode of Health Coach Conversations, host Cathy Sykora welcomes strategic business coach Marci Rossi. Marci shares how new coaches often get caught up in perfectionism, tech overwhelm, and behind‑the‑scenes chaos—while neglecting the one thing that actually brings clients: conversations. Drawing on her own pivot from lawyer to entrepreneur and her deep love for systems and strategy, she walks through how to focus on the right actions, pick tools that fit your vision, and build a smooth client experience. You'll gain insight on avoiding common startup mistakes, creating streamlined systems without losing your humanity, and choosing momentum over perfect.

In this episode, you'll discover:

  • Why trying to "do it all yourself" and perfect every detail can stall your coaching business.
  • How to define your service and start having conversations—rather than endlessly tweaking your website or branding.
  • The importance of aligning tech choices with your future business vision (not just your immediate overwhelm).
  • How automation and systems can empower you—when used thoughtfully—and when they might actually work against your client experience.
  • A tool Marci loves (and recommends) for understanding what your website visitors actually do: heat maps and user‑journeys.
  • How to decide between "convenience" (all‑in‑one platforms) and "customization" (mixing tools) based on your future plans.
  • Why your daily revenue‑generating activities matter more than perfect graphics, fonts, or colors.

Memorable Quotes:

  • "Do I want things perfect or do I want to be successful?"
  • "Is what I'm doing a revenue‑generating activity?"
  • "We can't do all of the things all at one time, so recognizing the success of your business depends on those conversations…"

Bio: Marci Rossi is a strategic business coach and behind‑the‑scenes wizard who helps new coaches ditch the overwhelm and build businesses that actually work for them. Through her done‑for‑you services, she takes the chaos out of the tech, systems, and processes so her clients can focus on doing what they're best at: making an impact. (Marci Rossi)

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