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“We can't go on like this”: Nature Needs A Price Tag
Manage episode 487397498 series 3602245
We're living through what historians will probably call the Great Greenwashing Era. Every corporation has a sustainability report now. Every CEO talks about "purpose-driven business." Every shareholder meeting features carefully crafted slides about carbon neutrality by 2050. Most of it is performative bullshit designed to make us feel better about buying things we don't need from companies that are actively destroying the planet.
But sometimes—rarely—you encounter someone who cuts through the noise with uncomfortable honesty. Andre Hoffman, vice chairman of pharmaceutical giant Roche and great-grandson of its founder, is one of those people. And his story reveals something unsettling about how corporate power actually works, and why most sustainability efforts are doomed to fail. ... continue reading the article on Substack
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