In this episode, we sit down with Vince Yamaura from Midwest Powersports Inc, a Polaris dealership in Milbank, South Dakota. With over 18 years in the business, Vincent shares his journey from working as an automotive transmission tech to owning and operating a thriving dealership rooted in passion for powersports.

We talk about creating a service-first culture and how Midwest Powersports maintains a near-perfect customer satisfaction rating by leading with honesty and transparency.

But the heart of this episode is the story of an 11-year-old boy named Harrison. Vince recounts how he helped make a terminally ill child’s dream come true by teaching him to ride a motorcycle, hosting a celebration, and going above and beyond to provide the experience of a lifetime. It's a powerful reminder of the deeper impact dealers can have beyond sales.

Vincent also shares practical insights into navigating post-COVID inventory challenges, the evolution of the industry, and his best advice for new dealers: “Believe in what you sell.”