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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, I sat down with senior creative and copywriter Bruno Cisco to dive deep into the real creative impact of AI. We unpacked the evolution of copywriting, the creative pitfalls of overusing AI tools, and how brands can actually stand out when everything is starting to sound the same.
Whether you're a junior creative, brand owner, or AI enthusiast, this is a must-listen for anyone navigating creativity in the age of automation.
Chapters
06:00 How AI Disrupts Copywriting
15:00 Breaking Down ChatGPT’s “Analog” Campaign
25:00 Avoiding AI Slop & Finding Your Voice
35:00 How Small Brands Can Differentiate
52:00 Advice for Junior Copywriters
Links
Find Cisco online
The Human AI Experience 2025 Intro
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66 episodes
