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Content provided by Heather Hubbard and Heather Hubbard: Entertainer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Hubbard and Heather Hubbard: Entertainer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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#229: Getting Leads Using Thought Leadership with Lacy Boggs

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Manage episode 464917543 series 1393286
Content provided by Heather Hubbard and Heather Hubbard: Entertainer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Hubbard and Heather Hubbard: Entertainer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

If you’ve been struggling with a way to communicate what makes you unique (and get off the social media content hamster wheel), you’re going to love today’s episode. Today, Lacy Boggs (a writer and marketer) joins me to discuss how serviced-based businesses can turn their expertise and thought leadership into a powerful piece of signature content that attracts more clients.

Chapters

00:29 - Meet Lacy Boggs

03:41 - Becoming a thought leader

07:08 - Using longform content to market your expertise

14:41 - Online marketing (what’s working now)

25:58 - Outsourcing marketing

28:39 - Work with Lacy

To learn more about Lacy’s offerings and services, visit https://members.lacyboggs.com/af/230030337 (I’m a proud affiliate and may earn a commission on referrals.)

For even more content and a daily dose of inspiration, follow me on Instagram at http://www.instagram.com/HeatherJoyHubbard

  continue reading

245 episodes

Artwork
iconShare
 
Manage episode 464917543 series 1393286
Content provided by Heather Hubbard and Heather Hubbard: Entertainer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Hubbard and Heather Hubbard: Entertainer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

If you’ve been struggling with a way to communicate what makes you unique (and get off the social media content hamster wheel), you’re going to love today’s episode. Today, Lacy Boggs (a writer and marketer) joins me to discuss how serviced-based businesses can turn their expertise and thought leadership into a powerful piece of signature content that attracts more clients.

Chapters

00:29 - Meet Lacy Boggs

03:41 - Becoming a thought leader

07:08 - Using longform content to market your expertise

14:41 - Online marketing (what’s working now)

25:58 - Outsourcing marketing

28:39 - Work with Lacy

To learn more about Lacy’s offerings and services, visit https://members.lacyboggs.com/af/230030337 (I’m a proud affiliate and may earn a commission on referrals.)

For even more content and a daily dose of inspiration, follow me on Instagram at http://www.instagram.com/HeatherJoyHubbard

  continue reading

245 episodes

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