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Today is Part 2 of starting a startup live on the pod. We focus on finding and engaging potential customers through Brute Force Customer Acquisition and dig in on value creation using the Delta 4 framework. The entrepreneur we're helping experiences an epiphany about what his doctor customers truly need, challenging his initial assumptions and forcing him to pivot his approach.

00:30 Intro - Last Week’s Episode
04:18 Brute Force Customer Acquisition + The Five Startup Steps
09:37 The best brute force acquisition I’ve seen
10:49 Doctor Customer Acquisition
12:44 Hunting Delta 4
16:00 The Hunch

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265 episodes