### Podcast Episode 28: If You List You Last
#### Introduction
- Host: Bob Mangold, the Listing Coach
- Episode: 28 of the If You List You Last podcast
- Acknowledgements: Thanks for sharing, listening, and downloading
#### Recap from Last Week
- Topic: Setting the foundation for your business
- Focus: Developing the business you want, not dictated by the company or market
- Example: Leveraging eXp Realty’s global presence for work-vacations
#### Main Discussion
- **Business and Life Integration:**
- Plan business around your life
- Maximize tax-deductible opportunities during work-vacations
- **Increasing Revenue:**
- **Focus on Listings:**
- Listing agents vs. buyer agents: efficiency and profitability
- Strategy: 21 listings/year to make $250,000 with 210 hours of work
- **Market Share:**
- Becoming the "mayor" of your community
- Importance of putting pictures on signs
- **Systematic Prospecting:**
- Daily goal: Talk to 10 potential sellers or referral partners
- Building targeted databases
- Circle prospecting for open houses
- **Leveraging Referral Partners:**
- Building relationships with divorce attorneys, estate planners, etc.
- Adding 100 new people to your database monthly
- **Marketing Strategies:**
- Frequency of online presence
- Use of Facebook, Instagram, and Google Network ads
- Email campaigns: newsletters and hot deals
- **Growing Revenue:**
- Strategic partnerships and database hacking
- Acquiring real estate and agents for overrides
#### Mortgage Market Update
- Recent economic data: Inflation, Producer Price Index, CPI
- Current mortgage rates: ~7.5%
- Common misconceptions about conventional loans
- Importance of educating clients about loan options
- Economic trends: slowing economy, consumer spending down, delinquencies up
#### Consumer Insights
- Understanding inflation impacts: Housing and insurance costs
- Rent dynamics: Renewing leases vs. new leases
- Owner's Equivalent Rent and its impact on inflation statistics
#### Practical Tips for Agents
- **Content Creation:**
- Educating clients on loan types and market conditions
- Building expertise and gaining views
- **Prospecting and Marketing:**
- Systematic approach to contacting potential clients and referral partners
- Importance of consistent and frequent marketing efforts
#### Closing Remarks
- Invitation to join the Real Estate Asset Advisors Facebook group
- Announcements of upcoming training classes on Facebook Live or YouTube Live
- Encouragement to download Bob's book for more detailed strategies
- Reminder: If you list, you last and make more money
#### Call to Action
- Engage with the podcast community
- Implement discussed strategies to grow your real estate business
- Plan and systematize your business for consistent and recurring revenue

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Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org
Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com