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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more!
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Lloyed Lobo, Co-Founder, and Board Member at Boast, a fintech platform that provides R&D funding to help innovative companies fuel their growth. Lloyed is also the Co-Founder of Traction, a global community of over 100,000 entrepreneurs and innovators.
Tune in to learn more about the importance of building a community for brands. They share personal experiences and practical steps for creating a successful community and discuss the concept of "brand rub" and how associating with bigger brands can enhance a brand's social credit. Lloyed introduces the traits of successful communities and emphasizes the value of consistency and engagement.
Join us as we cover the following topics:
- Using communities as a competitive differentiator
- What is “brand rub,” and how can it help brands?
- What is the Camper concept, and how do successful brands use it?
- Building a community is not a marketing strategy, but what is it?
- How do superfans drive brand advocacy?
Lloyed has been involved in the US and Canadian startup ecosystem for more than 15 years as an entrepreneur, community builder, and angel investor. He is a software engineer by education and a community builder by passion. Lloyed co-founded and helped bootstrap Traction to more than 100,000 entrepreneurs and innovators and co-founded and helped bootstrap Boast.AI to 8 figures ARR.
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If you enjoyed this episode then please either:
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Check out the three most downloaded episodes:
If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
[email protected]
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
[email protected]
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