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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode, Dave Lorenzo shares the six key metrics every professional should track to evaluate their marketing strategy. Whether you're a consultant, CPA, attorney, or small business owner, these insights will help you assess and improve your plan to attract better clients, grow revenue, and boost ROI.
📊 Key Topics Discussed:
- Ideal Client Attraction – Are you bringing in more of your best-fit clients?
- Revenue Growth – Is your income increasing month over month and year over year?
- New Client Acquisition – How many new clients are you consistently converting?
- Client Lifetime Value – Are existing clients buying more, more often?
- Client Acquisition Cost – Are you lowering the cost it takes to earn each client?
- Diverse Lead Sources – Are you using multiple methods to attract new business?
🚫 One Thing You Should Never Do:
Never implement a marketing tactic you can’t measure. If you can’t track the result, it doesn’t belong in your plan.
🎁 Free Resource:
Grab your free Revenue Roadmap – Dave’s marketing plan template that walks you step-by-step through building a measurable and scalable strategy.
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